The Tipping Point
By:
Malcolm Gladwell
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Average Customer Rating: 4.0 out of 5
Publisher: Little, Brown Book Group
Customer Review: 5 out of 5
Riveting and Practical - One of the greatest books I have recently read. This is a real paradigm shifter.
The central argument of the text, is expressed most elegantly in Gladwell's ending,
"Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped."
Small changes in key variables can make an enormous difference.
Although Gladwell doesn't mention it, tipping points are at the fabric of history. An Austrian Archduke is murdered and Europe is at war. A German writer gains prominence, and the Soviet Union falls behind a curtain. A group of men board unnoticed on September 11, towers collapse, regimes fall and American history pivots.
In the world of business, success or failure also often rests upon the slightest crucial change. Hush puppies sales go in an unplanned surge from thirty thousand sales a year to an international phenomenon, purely as a result of the opinions of fifty innovative youth. Murder and serious crime in New York City plummets in the mid nineties as a result of a clamp down on graffiti and fare evasion.
Our brains are ill designed to grasp the enormous power of tipping points. Small changes really can make all the difference.
This is an inherently practical book. Gladwell defines and describes ways to identify and influence tipping points.
Well worth reading.
Customer Review: 2 out of 5
Interesting Viewpoint - But That's It - Didn't do too much for me. An insightful viewpoint on how the world is connected to one another - but hardly a practical viewpoint. Perhaps it suffices for a light Tuesday afternoon train ride, but don't expect to walk away with some tangible notes on how to reinvent your business, your products, etc. Hardly a business book.
Customer Review: 5 out of 5
Boyfriend loved it - I got this book for my boyfriend as a present, and he started reading it right away. He loves the author
Customer Review: 5 out of 5
Very Well Written! - I thoroughly enjoyed reading this book. Actually, I lost my first copy and bought another copy because I wanted to finish it. It makes you look at things in a different way--good read.
Customer Review: 5 out of 5
One of the All Time Classics - When New Yorker columnist Malcolm Gladwell first burst onto the scene, academics, psychologists and marketers alike were skeptical. Since then, The Tipping Point has been established as one of the top selling business books of all time and has been revered as a must read for social scientists and business people alike. Gladwell is clearly one of the predominant thought leaders of our time.
Gladwell's premise is that seemingly minor and unrelated events can combine to create sudden and drastic change. While not presented as a business book per se, this work has long lasting implications for marketers and all disciplines interested in studying human behavior, social phenomena and business trends. Gladwell is a master story teller, and The Tipping Point is a quick and easy read.
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