Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
By:
Don A. Dillman Jolene D. Smyth Leah Melani Christian
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Lowest New Price: $55.98
Average Customer Rating: 4.5 out of 5
Description:
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.
Publisher: Wiley
Customer Review: 5 out of 5
Dissertation lifesaver!!! - I used Dillman's method to create a mail based survey for my doctoral dissertation. My return rate was 67% by the end of the study. This book does a fantastic job of explaining each step of the process, how to craft the tools, and why certain elements are important. The text is easy to read, the directions are clearly explained with an example for each step, and process is logically presented. I have several books about survey creation which I used in my study, but this was, by far, the most helpful. I credit Dillman's methodology for my fantastic return rate. I would highly recommend this text for anyone relying on surveys to gather information.
Customer Review: 3 out of 5
Textbook for Class, Although I Didn't Use It Much - It might be possible to get the same information from other sources, such as the internet. This book's main claim is that it is specifically meant for Internet Surveys, but really what makes Internet surveys different from normal surveys is a fair amount of common sense. If you have to buy two textbooks on survey writing, I would consider only getting one, as two might be overkill.
Customer Review: 5 out of 5
The Bible of survey design and execution - If the survey world has a rock star, it's Don Dillman. In this tome, Dillman shares his wisdom with any and all willing to learn at his feet. What is particularly nice about this edition is that it changes with the times - extensive attention is paid to survey methods utilizing the possibilities offered by the internet.
Am I being melodramatic when I say that this book will make all of your survey dreams come true? Of course I am. It's a book on surveys, and yeah, some of the reading is dry. But in terms of the applicability of the lessons shared in the book, there's no better resource.
Customer Review: 5 out of 5
This is the best reference and how to book for survey creation - Dillman has been the guru for survey design. This is his latest book which includes research and pointers on mail, telephone and internet surveys. The book is extremely well organized with many examples.
This is the reference and how-to book for anyone wanting to create a survey for a research project whether it be an opinion poll or academic research.
Customer Review: 5 out of 5
I can actually understand it... - So many text books are so difficult to understand, but not this one! Easy and informative...a must read for anyone doing research!
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