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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

The SocioWeb » Books » Sociology Textbooks » Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

By: Don A. Dillman   Jolene D. Smyth   Leah Melani Christian  

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Lowest New Price: $51.49

Average Customer Rating: 4.5 out of 5

Description:
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.

Publisher: Wiley

Customer Review: 5 out of 5
This is the best reference and how to book for survey creation - Dillman has been the guru for survey design. This is his latest book which includes research and pointers on mail, telephone and internet surveys. The book is extremely well organized with many examples.

This is the reference and how-to book for anyone wanting to create a survey for a research project whether it be an opinion poll or academic research.

Customer Review: 5 out of 5
I can actually understand it... - So many text books are so difficult to understand, but not this one! Easy and informative...a must read for anyone doing research!

Customer Review: 5 out of 5
Review - The chapters are well organized. Easy to read and understand. A must read if you are developing a questionnaire.

Customer Review: 5 out of 5
Survey Book - Great resource for working on and building from scratch your own survey: ) Highly recommend.

Customer Review: 4 out of 5
"The mail survey bible" - This is a great book to have handy when thinking about and doing surveys. Unfortunately, it reads a little dated (already), especially when dealing with electronic media. May be worth waiting for the next edition to get a more contemporary approach to web-based surveys.

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